Packaging, Marketing, Copy, Manuals, etc.
I have done several years of freelance work creating user manuals, diagrams, product packaging, trade brochures and the like for the startup hearing aid company, Soundwave. The majority of this work has to be turned around quickly and also be agile, due to the rapidly changing nature of a new business.
I was also on hand for several rounds of content organizing, text editing and quite a bit of writing throughout the process.
Above, are the final packaging design, sleeve, and box contents. To the left is one of several emails as part of the campaign to keep the audience engaged.
For the ~100 page User Manual in addition to layout, copy, and design, I created fresh assets throughout. For example, below, I showed how the wax guards are replaced through a combination of designing in Illustrator and using low-cost hand assets from the Noun Project. The goal was to generate diagrams that complemented their existing branding and style guides.
Illustration and Tech Writing
In addition, I was responsible for creating brochures for trade shows that needed to be concise, and to convey consistent branding with the rest of the business.